Webhooks are HTTP calls that are user-defined and triggered at the end of each phone call that you receive to your SwitchboardFREE number. Each Webhook contains valuable information such as the result of the call (e.g. Was it answered? Was it missed? Did the caller leave a voicemail?).
In all business it’s important to be as efficient as possible, ensuring good integration between the various systems that are used; ticketing support systems, CRM systems and email is one way to achieve this and integrating your telephone system is no different.
While SwitchboardFREE provide detailed call reports, call statistics and missed call emails – wouldn’t it be great to get all of this information posted in real-time to your other systems? Saving you valuable time logging in and out of multiple systems.
Just one example of how Webhooks can be used is to add valuable information into your CRM system on who is calling and when. You could highlight customers that call in regularly or keep track of which customers are keeping you on the phone the longest.
If you offer customers chargeable support and advice over the phone you could use this information as a basis for producing their service charges.